Connected Ordering & Digital Procurement
Simplify digital purchasing for your customers
More and more organizations are digitizing their procurement processes. Employees want to order products directly from their trusted ERP or eProcurement system, without switching between applications or manually re-entering data.
We help manufacturers, wholesalers and suppliers make this possible. With our Connected Ordering solutions, we seamlessly integrate your webshop with your customers' ERP and eProcurement systems, making your webshop an integral part of their purchasing process.
Users browse your webshop, add products to their shopping cart and automatically transfer the cart back to their ERP or procurement system. The order is then processed using the customer's existing approval and purchasing workflows.
The result is a faster, more efficient and more reliable ordering process for both your organization and your customers.
We support a wide range of Connected Ordering standards, including:
OCI PunchOut
cXML PunchOut
WebSelection
Ketenstandaard MessageService
This allows us to connect your webshop to the purchasing processes your customers already use.
What is Connected Ordering?
Connected Ordering is a collective term for technologies that enable direct communication between a webshop and ERP or eProcurement systems.
Instead of manually copying products from a webshop into an ERP system, users launch your webshop directly from their ERP or procurement platform. After selecting the required products, the shopping cart is automatically transferred back to their purchasing system.
Existing approval workflows, budget controls and order registration remain fully intact, while users benefit from the rich functionality of your webshop.
For your organization, this means less administration, fewer errors and a more professional purchasing experience for your customers.
Why choose Digital Procurement?
An integrated purchasing process benefits both suppliers and buyers. It improves efficiency, reduces administrative effort and ensures that product information remains accurate throughout the ordering process.
Less administration
Many organizations still rely on spreadsheets, price lists or static product catalogs that need to be maintained and distributed manually.
We ensure your customers always work with the latest product information directly from your webshop. Product data, pricing and assortments only need to be managed once, while updates become immediately available to every connected customer.
Fewer ordering errors
Manually entering product codes, quantities and prices is time-consuming and often leads to mistakes.
By automatically exchanging product information between your webshop and your customer's ERP system, manual data entry is eliminated. This results in fewer ordering errors, fewer corrections and a more efficient order process.
Always up-to-date product information
Customers always have access to the latest information, including:
Current pricing
Product specifications
ETIM classifications
Product images
Stock availability
Product assortments
Because all information is retrieved directly from your webshop, customers always work with accurate and up-to-date product data.
Faster ordering
Users no longer need to switch between systems or manually recreate orders.
They simply launch your webshop from their ERP or eProcurement platform, select the required products and return the shopping cart with a single click. The entire purchasing process becomes significantly faster and more efficient.
Fully integrated with the customer's ERP
Connected Ordering fits seamlessly into your customer's existing procurement processes.
Budgets, approval workflows, cost centers and authorization procedures all remain within the ERP or eProcurement system. Only the product selection takes place in your webshop.
This gives users the best of both worlds: the convenience of a modern B2B webshop combined with the control and governance of their existing purchasing environment.
How does Connected Ordering work?
Although the integration happens behind the scenes, the process is simple for the end user.
The ordering process typically follows these steps:
The user launches your webshop directly from the ERP or eProcurement system.
We automatically identify the user and display the correct pricing, customer-specific agreements and product assortment.
The user selects the required products and fills the shopping cart.
The shopping cart is automatically transferred back to the ERP or procurement system.
The order follows the customer's existing approval workflow.
Once approved, the order is processed as part of the normal purchasing process.
This combines the user experience of a modern B2B webshop with the efficiency and control of the customer's ERP system.
Supported standards
Every organization uses different ERP and procurement solutions. That's why we support multiple international and industry-specific standards for Connected Ordering.
OCI PunchOut
OCI (Open Catalog Interface) PunchOut enables users to access your webshop directly from their ERP system.
After selecting products, the shopping cart is automatically transferred back to the ERP system, where the purchasing process continues.
OCI PunchOut is widely used in SAP environments and other ERP systems that support the OCI standard.
cXML PunchOut
cXML PunchOut is an internationally recognized standard for integrating webshops with eProcurement platforms.
Users open your webshop from their procurement environment, select products and automatically return the shopping cart to their purchasing platform.
cXML is widely adopted by multinational organizations and enterprise procurement solutions around the world.
WebSelection
WebSelection is a widely used Dutch standard for digital procurement.
It enables customers to access your webshop directly from their ERP or procurement system without manually exchanging product information.
WebSelection is commonly used within the Dutch technical wholesale and installation sectors.
Ketenstandaard MessageService
For organizations operating in the Dutch construction and installation industries, we also support Ketenstandaard MessageService.
This standard enables the digital exchange of business documents such as purchase orders, order confirmations and other procurement messages between suppliers and customers.
It reduces administrative work and improves efficiency across the entire supply chain.
Why choose ETIDOME?
Connected Ordering is more than implementing a technical integration. It requires expertise in B2B eCommerce, ERP integrations, product information management and procurement standards.
We guide organizations through the entire implementation process. From consultancy and configuration to integration and ongoing support, we ensure your webshop connects seamlessly with your customers' procurement systems.
Our experience in B2B commerce and product data allows us to deliver solutions that not only work technically, but also support the daily processes of purchasing teams, sales organizations and IT departments.
With us, you benefit from:
Expert advice on the right Connected Ordering strategy
Implementation of OCI PunchOut, cXML PunchOut, WebSelection and Ketenstandaard MessageService
Integration with ERP, PIM and eCommerce platforms
Support for ETIM product data
A single source of truth for product information
Future-proof solutions that evolve with new procurement standards
We help make digital purchasing easier for both your organization and your customers.
Who benefits?
Connected Ordering is ideal for organizations that sell to professional buyers using ERP or eProcurement systems.
Typical industries include:
Technical wholesalers
Manufacturers
Electrical suppliers
Sanitary and plumbing wholesalers
HVAC suppliers
Building materials suppliers
Industrial suppliers
Installation companies
For these organizations, Connected Ordering improves operational efficiency, reduces administration and creates a better digital purchasing experience.
What is the difference between OCI PunchOut and cXML PunchOut?
1
Both standards connect your webshop to ERP or eProcurement systems. OCI is commonly used in SAP environments, while cXML is widely adopted by international procurement platforms and enterprise purchasing solutions.
Do customers still need a separate product catalog?
2
No. Customers access live product information directly from your webshop, ensuring they always see current pricing, product details and availability.
Can multiple Connected Ordering standards be supported simultaneously?
3
Yes. We can implement multiple standards, allowing different customers to connect using the procurement technology that best fits their organization.
Is Connected Ordering only suitable for large enterprises?
4
Not at all. Any organization looking to integrate its webshop with ERP or eProcurement systems can benefit from Connected Ordering.
See how we deliver digital b2b commerce
STG is a Belgian wholesale distributor in sanitary and technical products. Their redesigned webshop includes a mega menu, enhanced search and direct add to cart, connected to a network of 53 physical Pro Shops.
Van Egmond is a Dutch wholesale distributor in electrotechnical products. Their webshop became a reference point for other distributors in the sector — and is used by their own internal staff to look up product information faster than their ERP allows.