the omiteo ecosystem
Connecting Systems, Data, and Customer Experiences
The Omiteo ecosystem combines Etimix, Lentilo and Etidome into one connected approach to product information management. Each solution addresses a specific business need, while together they help organizations improve data quality, streamline processes and work more efficiently.
PXP & PXM
Lentilo is a Product Experience Platform (PXP) and Product Experience Management (PXM) solution that helps manufacturers and wholesalers create richer product experiences. Through a secure and branded portal, customers, partners and internal teams can access, share and collaborate on accurate and up-to-date product information. From technical documentation and marketing assets to product insights and tailored content, Lentilo ensures that the right information reaches the right audience at the right time. Trusted by leading organizations in the technical industry, Lentilo helps businesses strengthen customer relationships and improve the overall product experience.
PIM & DAM
Etimix is a Product Information Management (PIM) and Digital Asset Management (DAM) solution that helps manufacturers and wholesalers centralize, enrich, and distribute product content. By creating a single source of truth for product information, technical specifications, classifications, documents, and digital assets, Etimix enables organizations to improve data quality and streamline product content management. Built with deep expertise in ETIM and the technical industry, Etimix helps businesses accelerate product onboarding, support digital commerce, and deliver consistent product information across every channel. Trusted by manufacturers, wholesalers, and distributors, Etimix provides the foundation for scalable product data management and digital growth.
Omiteo Group
The Omiteo Group is the driving force behind Etimix, Lentilo and Etidome. By combining expertise in product information management, digital experience and B2B e-commerce, Omiteo helps manufacturers and wholesalers in the technical industry streamline processes, improve data quality and unlock new growth opportunities. With more than 25 years of experience and a strong foundation in ETIM, the group understands the challenges of managing large and complex product assortments in an increasingly digital market.
Mainly operating across Europe, Omiteo supports organizations throughout every stage of their digital journey. From structuring and enriching product data to delivering engaging product experiences and building high-performing digital channels, the group's solutions and services are designed to work together seamlessly. This integrated approach enables businesses to increase efficiency, strengthen customer relationships and accelerate their digital transformation with confidence.
See how we deliver digital b2b commerce
STG is a Belgian wholesale distributor in sanitary and technical products. Their redesigned webshop includes a mega menu, enhanced search and direct add to cart, connected to a network of 53 physical Pro Shops.
Van Egmond is a Dutch wholesale distributor in electrotechnical products. Their webshop became a reference point for other distributors in the sector — and is used by their own internal staff to look up product information faster than their ERP allows.