ETIM
The Standard for Structured Product Information
Technical products are becoming increasingly complex.
Customers expect accurate specifications, suppliers need standardized product information, and digital channels require structured data to deliver effective search, filtering, comparison, and product discovery.
ETIM provides the foundation for this.
As the leading product classification standard for the technical industry, ETIM enables manufacturers, wholesalers, distributors, and digital platforms to exchange product information consistently and efficiently.
At Etidome, we help organizations leverage ETIM to improve product data quality, accelerate digital transformation, and create better customer experiences.
Why ETIM Matters
Product information is the foundation of every digital process.
Without a standardized structure, organizations often face challenges such as:
Inconsistent product data
Duplicate information
Difficult product comparisons
Poor search results
Time-consuming onboarding processes
Limited scalability
ETIM helps solve these challenges by creating a standardized framework for product information management.
Benefits include:
Higher product data quality
Faster product onboarding
Better product discoverability
Improved search and filtering
Easier data exchange
Increased operational efficiency
Better customer experiences
What is ETIM?
ETIM (European Technical Information Model) is an international classification standard for technical products.
The ETIM model provides a standardized way to classify products and describe their characteristics using predefined classes, features, and values.
This creates a common language for product information throughout the supply chain.
Instead of every organization maintaining its own product structure, ETIM ensures that manufacturers, wholesalers, distributors, and digital platforms use the same definitions and product characteristics.
The result is more accurate, consistent, and scalable product information.
ETIM and Product Data Management
ETIM is not a system.
It is a framework that becomes even more powerful when combined with Product Information Management (PIM), Product Experience Management (PXM), and Digital Asset Management (DAM) solutions.
Together, these technologies help organizations:
Centralize product information
Improve data quality
Manage classifications
Enrich product content
Support digital channels
Create a single source of truth
At Etidome, we help organizations integrate ETIM into their broader product data strategy.
ETIM is at the core of our expertise.
With more than 25 years of experience in the technical industry, our team has played a key role in the development and adoption of ETIM. As one of the founding contributors to the ETIM model, we have helped shape the way technical product information is structured and exchanged across the industry.
This unique combination of industry knowledge and hands-on experience gives us a deep understanding of how product information should be classified, managed, and distributed across modern digital ecosystems.
See how we deliver digital b2b commerce
STG is a Belgian wholesale distributor in sanitary and technical products. Their redesigned webshop includes a mega menu, enhanced search and direct add to cart, connected to a network of 53 physical Pro Shops.
Van Egmond is a Dutch wholesale distributor in electrotechnical products. Their webshop became a reference point for other distributors in the sector — and is used by their own internal staff to look up product information faster than their ERP allows.