PXP and PXM
Transform Product Data into Better Customer Experiences
Managing product information has become increasingly complex.
Product data is often spread across ERP systems, supplier files, spreadsheets, websites, and e-commerce platforms. Keeping information complete, consistent, and up to date across all channels can quickly become a challenge.
A Product Experience Platform (PXP) and Product Experience Management (PXM) solution helps organizations centralize, enrich, and distribute product information while creating better customer experiences across every touchpoint.
At Etidome, we help manufacturers, wholesalers, and distributors implement and integrate PXP and PXM solutions. Together with our software partner Lentilo, we enable organizations to transform product data into meaningful product experiences that drive efficiency, customer satisfaction, and digital growth.
What is PXP & PXM?
A Product Experience Management (PXM) and Product Experience Platform (PXP) is builds on the trusted product data managed in your PIM. Rather than replacing your PIM, it enriches, personalizes, and distributes product content across every channel, enabling consistent and engaging product experiences for different audiences, markets, and touchpoints.
Together with a PIM a PXP & PXM help businesses:
Improve product data quality
Enrich product content
Accelerate product onboarding
Deliver consistent information across channels
Increase product discoverability
Improve customer experience
Support digital sales growth
Why Invest in PXP & PXM?
Better Product Data Quality
Centralize product information and ensure consistency across all channels.Faster Time-to-Market
Launch new products more quickly by streamlining onboarding and content management processes.Improved Customer Experience
Provide customers with complete specifications, documentation, images, classifications, and marketing content.Increased Digital Sales
Better product information improves discoverability, comparison, and conversion.Greater Operational Efficiency
Reduce manual work and eliminate duplicate data management across systems.Scalable Digital Growth
Create a future-proof foundation for e-commerce, customer portals, marketplaces, and emerging digital channels.
Why Choose Lentilo?
Lentilo is designed to help organizations manage and distribute product experiences more effectively.
The platform enables collaboration between suppliers, customers, and internal teams while providing a centralized environment for managing product information and content.
With Lentilo, organizations can:
Centralize product information
Enrich product content
Manage digital assets
Improve collaboration across teams
Distribute information to multiple channels
Support ETIM and industry-standard product structures
Create consistent product experiences across customer journeys
See how we deliver digital b2b commerce
STG is a Belgian wholesale distributor in sanitary and technical products. Their redesigned webshop includes a mega menu, enhanced search and direct add to cart, connected to a network of 53 physical Pro Shops.
Van Egmond is a Dutch wholesale distributor in electrotechnical products. Their webshop became a reference point for other distributors in the sector — and is used by their own internal staff to look up product information faster than their ERP allows.